FOUR PAWS AND A WAKE UP
Client / Organization
Nonprofit providing service dogs for veterans
Project Overview
I was commissioned to design a logo for Four Paws and a Wake Up, a nonprofit dedicated to pairing service dogs with veterans. The organization wanted a visual identity that felt professional, trustworthy, and hopeful, while honoring both veterans and the service dogs who support them.
Design Challenge
The challenge was to create a logo that communicated strength, loyalty, and hope while maintaining clarity and adaptability across applications (uniform patches, signage, digital platforms, and print). The design needed to resonate with both veterans and the broader community.
Design Solution
The final logo features the silhouette of a service dog set against a rising sun, symbolizing a new day and renewed hope. The circular badge-style format reflects honor and tradition, while the rope border nods to military insignia. A strong, legible typeface was used to reinforce professionalism and trust.
Tools Used
Adobe Illustrator (vector design)
Outcome
The logo was successfully adopted by the organization and has been used across apparel, promotional materials, and digital platforms, helping establish a recognizable and meaningful brand identity.
Disclaimer: These photos are used as a sample to demonstrate my logo design work. I do not claim ownership of the original photo, and it is used under fair use for non-commercial, portfolio purposes only.
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